Application Programming Interfaces (APIs) facilitate interactions between software allowing developers to leverage data and functionality at scale. The perception of APIs as just bits of code is inaccurate and here is why. Enterprises can recruit APIs to avail their data for integration with new partnerships and digital services. These APIs would have to be designed to be easy to use, regularly updated, and maintained so that channels do not break as functionality evolves. Additionally, unauthorized access needs to be prevented and compatibility with multiple platforms has to be ensured. Since these APIs will be handling the enterprise’s most valuable data, they need to be treated as digital products that need full life cycle management.