DER SPIEGEL - Partnering to enhance revenue streams with the power of Google Cloud
Moving to Google Cloud enabled DER SPIEGEL to monetize its new range of product offerings quickly and easily.
DER SPIEGEL
DER SPIEGEL's parent company, Spiegel Verlag, was launched in 1947. It is now home to more than a dozen media titles, with annual sales of €246 million. Having been the first publisher of a news magazine in the world to go digital, in 1994, DER SPIEGEL has led the way in new formats, launching an e-paper in 2004, podcasts in 2006, and apps in 2010.
The Challenge
By 2015, DER SPIEGEL had been on-premise for nearly 26 years. Driven by a rapidly changing business model that was repositioning the organization as a product-led company, it decided the time was ripe to move its infrastructure to the cloud.
The solution
DER SPIEGEL considered a number of potential cloud providers before landing on Google Cloud, impressed with its flexibility, speed, and reliability.
Once DER SPIEGEL had made that decision, it started migrating the content, building new user journeys with great new UI and UX, building new partner integrations and many other things. The Go-Live itself was swift. Since the platform it wanted was built and tested in the background, it was simply a matter of a DNS change and then making that platform visible to the public.
The results
Google Kubernetes Engine is the foundation for DER SPIEGEL's new infrastructure, supporting its content management system, back office, application server, and digital archive. Additionally, they also use Cloud Load Balancing for managed certificates and to manage connections between its services and external users.
DER SPIEGEL's migration to Google Cloud has contributed to its shift toward a digital-first strategy, resulting in a significant increase in digital revenue, data performance, and speed of access to actionable insights.
“We always try to find possibilities to develop new products and new services for our customers. Google Cloud is reliable, secure, and flexible, which are the most important things for us. It was, and still is, a great experience working with them. ”